Diddy's popular women's brand is getting a facelift from the one and only Sean John. Coming Sept 29th, Diddy's new brand will launch and sneak peaks are already having fans hot and bothered. The new Sean Jean collection is said to be streetwear focused, including jumpsuits, tracksuits, crop tops, bodycon dresses and more. All of these styles are focused on the 1990-early 2000's, and are set to pop. Didd's brand originally launched in 1998, and all his new merch definitely has a 2020 feel to it. 

"This is an exciting partnership for Sean John, we feel like the time is right to bring a strong, style-driven collection to market for women. We couldn't think of a better partner than Missguided, because they get it,Diddy reportedly said. "Over the years, women have supported the brand, worn our iconic velour tracksuits and have been asking for a collection, so here it is!

The brand new face of Diddy's collection will be none other than Bia, and looks of the new style has been previewed on social. "I think the Sean John and Missguided partnership is brilliant and so classic,” said Bia. “It is a collection that I feel comfortable in and confident wearing. This shoot was so fun and natural.” 

September 22, 2020 — Peter Tosto

Leave a comment

Please note: comments must be approved before they are published.