Walmart makes claim that Kanye West's Yeezy filed a trademark application with a logo that is similar to theirs.
It's no secret that Kanye West has turned his fashion aspirations into a multi billion dollar empire that continues to grow in size, popularity, and demand. With that, comes a fair share of litigation. It turns out, Yeezy is now at odds with Wal-Mart over a 2020 trademark application with a logo that the retail company says is very similar to their own, per The Fashion Law.
Wal-Mart filed a notice of opposition to the US Patent and Trademark Office arguing against the logo. Walmart described the design as "eight dotted lines, each comprising three totally shaded circles, with a total of 24 circles, arranged at equal angles as rays from a sun." The Yeezy Brand reportedly wanted to use the design for clothing, music, hotels, and "non-metal modular homes."
Walmart has stated and argued that they "will be damaged by registration of [Yeezy LLC’s] mark" since they've used the design since 2007. They said that Walmart's logo "has become well known and famous as a distinctive indicator of the origin of [its] goods and services and a symbol of [its] goodwill."
Wal-Mart has also used their logo to brand similar services as Yeezy's plans including clothes, music, and retail services. However, they are not creating "non-metal modular homes" like 'Ye.
In related news, the rapper's original Air Yeezy 1 that he wore at the Grammys sold to the tune of $1.8 million.